A new discovery.

The marque of any great city is not the size of its malls, its lofty towers or the main drag of global retailers. It’s the little hidden gems – the alleys and lanes that lead you to local delights and discoveries that make a city so special. These are the places where the locals gather to share a beverage, a snack – a piece of news.

These are intimate, urban corners, where friendships, liaisons and business deals are made. It’s where the real life happens, where the palpable heart of the city can be felt. This is SugarTree LANE.

An urban resurrection.

As Auckland continues its giddy growth, a new urban life is flourishing within the once empty CBD. Young professionals are making the city their home, rather than the suburbs. Empty nesters are selling up their large suburban homes and choosing the convenience and freedom of apartment living. They have found the answer to Auckland’s growing pains. Why commute when you can live and walk everywhere?

Apartment living is fast becoming the new norm. As a fresh generation of kiwis embraces this urban life, new opportunities abound – for eateries, facilities, boutiques and specialty stores to make these communities complete.

Our global Inspiration.

SugarTree LANE takes its inspiration from some of the world’s most exciting cities. From the loft living of New York’s Soho to quaint colonial Tiong Bahru in Singapore – where old meets hipster central. Melbourne’s Harbour Town where apartment developments and outlet shopping are bringing a new vibrancy to a once forgotten dockland. The ingredients to success? Location, population, connection.

The city within.

SugarTree LANE neatly contours around the edge and under the impressive SugarTree Development. Comprised of SugarTree Prima, Centro and Altro. The Development sits in a new “golden” triangle between Ponsonby, Grey Lynn and Freeman’s Bay and flanks the CBD. SugarTree LANE is within easy walking and cycling distance to many of the city’s main attractions. Just minutes to the SKYCITY Casino, Queen St and the waterfront. The University of Auckland and the city’s many further education faculties are all within easy reach.

Once complete, the SugarTree Development will house some 2000 residents. But that’s just a fraction of the burgeoning neighborhood – with offices and apartments all along Hobson and Nelson Streets, it’s estimated some 11000 residents could make SugarTree LANE, their new street.

Meet your customers.

The SugarTree Development is building a new urban community. Young professionals, students both local and overseas, empty nesters, weekday workers with country homes, single parents, blended families. They are time poor, in search of quality experiences. They don’t want to commute, they want to live and experience everything this exciting city has to offer. Coffees with friends, drinks after work – theater and movies,
walks along the waterfront.

Essentials for living.

The morning java fix, that fresh pastry or deli ciabatta for lunch. Flowers to brighten up the place, art and paintings, urban-chic designer furnishings. A pinot noir for the evening wind down, accompanied by a gourmet meal – fresh pasta, prosciutto and asparagus. Table settings and candles – the necessities that make modern apartment living work. Make it urban, artisan – on trend and success will follow.

The Retail opportunities.

SugarTree LANE is a walk of discovery. Entering either from Union Street or Nelson Street, SugarTree LANE leads customers along a parade of choice. With 11+ units ranging from 39 to 165 square metres, the retail spaces have been designed to offer maximum flexibility for retailers, cafés, bars and commercial uses like medical establishments, gyms and childcare faculties.

11+ units ranging from 39 to 165 square metres

Designed for success.

Detail is everything and the SugarTree LANE development team is passionate about creating an environment that draws the crowds. Our design team is here to guide you and ensure your business meets the highest standards of fit out in keeping with the SugarTree ethos.


Click on the logos for more information on the stores and businesses you’ll find in Sugartree LANE.

The Development team.

The successful team behind the SugarTree Development have come together again to bring you SugarTree LANE. Led by developers Wayne Allen, Darren Brown and The Lily Investment Group. SugarTree LANE harnesses the outstanding capabilities of leading companies such as Kalmar Construction, Babbage Consultants, Greenstone Group and WT Partnership to give you unparalleled confidence in the delivery of SugarTree LANE.


Important Information “This information is provided for marketing purposes only. It does not form part of disclosure documentation and has been prepared prior to commencement of construction and obtaining necessary consents. Artists’ impressions have been used to depict the SugarTree development and assumptions have been made in preparing the marketing material. No responsibility will be taken for any differences between depictions in the marketing material and the completed development.”